TY  - BOOK
AU  - ICFAI
AU  - ICFAI
TI  - Case studies in customer relationship management 
SN  - 81-89410-08-3
U1  - 658.8342 
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI publication
KW  - Marketing Management
N1  - Customer relationship;ICFAI Case Studies
ER  -