TY  - BOOK
AU  - East R
AU  - East R; Wright M & Vanhuele M
TI  - Consumer Behaviour : Applications in Marketing
SN  - 978-81-321-0315-8
U1  - 658.834 
PY  - 2009///
CY  - New Delhi
PB  - Sage publication
KW  - Marketing Management
N1  - Consumer behaviour
ER  -