TY  - BOOK
AU  - Arens W F
AU  - Arens W F
TI  - Contemporary advertising
SN  - 0-07-066766-7
U1  - 659.1 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Advertising
N1  - advertising
ER  -