<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00493nam a2200205Ia 4500</leader>
  <controlfield tag="008">230125s9999    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0-07-111537-4</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">659.1</subfield>
    <subfield code="b">AVE</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Avens W</subfield>
    <subfield code="9">106188</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Contemporary advertising</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">10th ed</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="c">2006</subfield>
    <subfield code="b">Tata McGraw Hill</subfield>
    <subfield code="a">New Delhi</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">613p</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">advertising</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Advertising</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Avens W</subfield>
    <subfield code="9">106188</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="b">250</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">85425</subfield>
    <subfield code="d">85425</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">HIMR</subfield>
    <subfield code="b">HIMR</subfield>
    <subfield code="d">2006-08-23</subfield>
    <subfield code="e">The Forward Books</subfield>
    <subfield code="g">1664.00</subfield>
    <subfield code="i">191</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">659.1 AVE B05352</subfield>
    <subfield code="p">HIMR-BK-5352</subfield>
    <subfield code="r">2023-01-25 00:00:00</subfield>
    <subfield code="v">1414.00</subfield>
    <subfield code="w">2006-08-23</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="z">B05352</subfield>
  </datafield>
</record>
