00550nam a2200217Ia 4500 230125s9999 xx 000 0 und d 0-256-13412-X eng 659.1 ARE/BOV Arens W F 108635 Contemporary Advertising 5th Ed. 1994 IRWIN Publishers Sydney 574p advertising Advertising Advertising Arens W F & Bovee C L 108636 112 85426 85426 0 0 0 3 HIMR HIMR 1997-10-03 System sales 750.00 5005/01.10.1997 659.1 ARE/BOV B00482 HIMR-BK-482 2023-01-25 00:00:00 638.00 1997-10-03 BK B00482