TY  - BOOK
AU  - Arens W F
AU  - Arens W F & Bovee C L
TI  - Contemporary Advertising
SN  - 0-256-13412-X
U1  - 659.1 
PY  - 1994///
CY  - Sydney
PB  - IRWIN Publishers
KW  - Advertising
N1  - advertising; Advertising
ER  -