TY  - BOOK
AU  - Goldenberg J
AU  - Goldenberg J; Levav A; Mazursky D & Solomon S
TI  - Cracking the Ad Code
SN  - 978-1-107-64647-6
U1  - 658 
PY  - 2011///
CY  - New Delhi
PB  - Cambridge University press
KW  - Management
N1  - General Management
ER  -