TY  - BOOK
AU  - Gureja G K
AU  - Gureja G K
TI  - Creating Customer Value: The Synergy Between After-Sales Service And Maintenance
SN  - 0-07-463145-4
U1  - 658.8342 
PY  - 1997///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing Management
N1  - Customer relationship; Sales management
ER  -