TY  - BOOK
AU  - ICFAI
AU  - ICFAI
TI  - CRM : the new face of marketing
SN  - 81-7881-015-8
U1  - 658.8342 
PY  - 2001///
CY  - Hyderabad
PB  - ICFAI publication
KW  - Marketing Management
N1  - marketing;ICFAI Series Book
ER  -