TY  - BOOK
AU  - Sheth J N
AU  - Sheth J N; Parvatiyar A & Shainesh G
TI  - Customer Relationship Management
SN  - 0-07-043504-9
U1  - 658.8342 
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing Management
N1  - CRM,Consumer relation; Customer relationship
ER  -