TY  - BOOK
AU  - Ghose A, Ed.
AU  - Ghose A, Ed.
TI  - Customer Relationship Management in Retail
SN  - 978-81-314-1887-1
U1  - 658.8342 
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI publication
KW  - Marketing Management
N1  - CRM
ER  -