00396nam a2200157Ia 4500008004100000020001800041041000800059082001500067100001700082245004400099260003000143300000900173500001400182650002500196700001700221230125s9999    xx            000 0 und d  a0-07-115951-7  aeng  a658.8bMcD  aMcdonald W J  aDirect Marketing An Integrated Approach  c1998bMcGraw-HillaBoston  a532p  amarketing  aMarketing Management  aMcdonald W J