TY  - BOOK
AU  - Mcdonald W J
AU  - Mcdonald W J
TI  - Direct Marketing An Integrated Approach
SN  - 0-07-115951-7
U1  - 658.8 
PY  - 1998///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing Management
N1  - marketing
ER  -