00490nam a2200169Ia 4500008004100000020001800041041000800059082001900067100001500086245007100101260003900172300000900211500002700220500002300247650002400270700002600294230125s9999    xx            000 0 und d  a81-7808-229-2  aeng  a658.8bMcD WIL  aMcdonald M  aE-marketing bImproving Marketing Effectiveness in a Digital World  c2001bPearson EducationaNew Delhi  a161p  aE-business,E-marketing  aInternet marketing  aComputer Management  aMcdonald M & Wilson H