TY  - BOOK
AU  - Mcdonald M
AU  - Mcdonald M & Wilson H
TI  - E-marketing : Improving Marketing Effectiveness in a Digital World
SN  - 81-7808-229-2
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Pearson Education
KW  - Computer Management
N1  - E-business,E-marketing; Internet marketing
ER  -