TY  - BOOK
AU  - ICFAI
AU  - ICFAI
TI  - Every business is a service business
SN  - 81-7881-221-5
U1  - 658 
PY  - 2003///
CY  - Hyderabad
PB  - ICFAI publication
KW  - Management
N1  - Services marketing;ICFAI Series Book
ER  -