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  <titleInfo>
    <title>Global Marketing</title>
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  <name type="personal">
    <namePart>Lamont D</namePart>
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    <namePart>Lamont D</namePart>
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  <note>Globalization;Series Book;Marketing Series Book</note>
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  <relatedItem type="series">
    <titleInfo>
      <title>Essential Management Thinking At Your Fingertips Series</title>
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  <identifier type="isbn">1-84112-191-6</identifier>
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