TY  - BOOK
AU  - Varkey V O
AU  - Varkey V O
TI  - Handbook of marketing management
SN  - 81-86314-20-2
U1  - 658.8 
PY  - 1997///
CY  - Pune
PB  - Everest Publishing house
KW  - Marketing Management
N1  - Marketing handbook; marketing management
ER  -