TY  - BOOK
AU  - Sheth J N
AU  - Sheth J N & Parvatiyar A
TI  - Handbook of Relationship Marketing
SN  - 81-7829-104-5
U1  - 658.8342 
PY  - 2013///
CY  - New Delhi
PB  - Response Books
KW  - relationship marketing;Customer Relationship Management
N1  - relationship marketing;Customer Relationship Management
ER  -