TY  - BOOK
AU  - Weinreich N K
AU  - Weinreich N K
TI  - Hands on Social Marketing
SN  - 978-1-4129-5369-6
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Sage publication
KW  - Marketing Management
N1  - Social marketing
ER  -