00454nam a2200169Ia 4500008004100000020002200041041000800063082001900071100001300090245006500103250001100168260003900179300000900218500001600227650001600243700002500259230125s9999    xx            000 0 und d  a978-81-317-0996-2  aeng  a659.1bCLO/BAA  aClow K E  aIntegrated Advertising Promotion and Marketing Communictions  a3rd ed  c2011bPearson EducationaNew Delhi  a537p  aadvertising  aAdvertising  aClow K E & Baack D E