TY  - BOOK
AU  - Clow K E
AU  - Clow K E & Baack D
TI  - Integrated Advertising, Promotion, and Marketing Communications
SN  - 81-203-2450-1
U1  - 659.1 
PY  - 2004///
CY  - New Delhi
PB  - Prentice Hall
KW  - Advertising
N1  - advertising
ER  -