TY  - BOOK
AU  - Clow K E
AU  - Clow K E & Baack D E
TI  - Interated Advertising Promotion And Marketing Communication
SN  - 81-203-2156-1
U1  - 659.1 
PY  - 2002///
CY  - New Delhi
PB  - Prentice Hall
KW  - Advertising
N1  - advertising
ER  -