TY  - BOOK
AU  - Etzel M J
AU  - Etzel M J; Walker B J; Stanton W J & Pandit A
TI  - Marketing : Concepts & Cases
SN  - 0-07-015156-3
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing Management
N1  - marketing
ER  -