TY  - BOOK
AU  - Gandhi J C
AU  - Gandhi J C
TI  - Marketing : A managerial introduction
SN  - 0-07-451642-6
U1  - 658.8 
PY  - 1997///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing Management
N1  - marketing management; MM
ER  -