TY  - BOOK
AU  - Grover S K
AU  - Grover S K
TI  - Marketing : A strategic orientation
SN  - 81-219-2216-X
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - S. Chand & Company Ltd.
KW  - Marketing Management
N1  - marketing
ER  -