TY  - BOOK
AU  - Etzel M J
AU  - Etzel M J & Walker B J
TI  - Marketing : Concepts & Cases
SN  - 0-07-060090-2
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing Management
N1  - Marketing Management
ER  -