TY  - BOOK
AU  - Groucutt J
AU  - Groucutt J & Leadley P
TI  - Marketing : Essential Principles,new realities
SN  - 81-7554-286-1
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page
KW  - Marketing Management
N1  - marketing
ER  -