TY  - BOOK
AU  - Kumar N
AU  - Kumar N
TI  - Marketing Communications : Theory and practice
SN  - 81-7493-342-5
U1  - 659.1 
PY  - 1998///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Marketing Management
N1  - Distribution channels; Marketing communication
ER  -