TY  - BOOK
AU  - Vieira W E
AU  - Vieira W E
TI  - Marketing Is Business-Insights for the 21st century
SN  - 81-7094-517-8
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Vision publication
KW  - Marketing Management
N1  - marketing
ER  -