TY  - BOOK
AU  - Ramaswamy V S
AU  - Ramaswamy V S & Namakumari S
TI  - Marketing Management: Indian Context
SN  - 1-25-902641-8
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing Management
N1  - marketing
ER  -