TY  - BOOK
AU  - Dutta S
AU  - Dutta S & Mukund A
TI  - Marketing Management : vol.1
U1  - 658.8 
PY  - 2001///
CY  - Hyderabad
PB  - ICFAI publication
KW  - Marketing Management
N1  - marketing;ICFAI Case Studies
ER  -