TY  - BOOK
AU  - Ramaswamy V S
AU  - Ramaswamy V S & Namakumari S
TI  - Marketing Management: Planning, implementation and control
SN  - 0333-92439-8
U1  - 658.8 
PY  - 1995///
CY  - New Delhi
PB  - Macmillan publication
KW  - Marketing Management
N1  - Marketing Management

ER  -