TY  - BOOK
AU  - Lilien G L
AU  - Lilien G L; Kotler P & Moorthy K S
TI  - Marketing Models
SN  - 978-81-203-1475-7
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing Management
N1  - marketing;marketing models
ER  -