TY  - BOOK
AU  - Luck D J
AU  - Luck D J & Rubin R S
TI  - Marketing Research
SN  - 978-81-203-0484-5
U1  - 658.838 
PY  - 2011///
CY  - New Delhi
PB  - PHI Learning
KW  - Marketing Management
N1  - Marketing research; Marketing research
ER  -