TY  - BOOK
AU  - Boyd H W
AU  - Boyd H W & Westfall R
TI  - Marketing Research : Text and Cases
SN  - 81-85386-16-1
U1  - 658.838 
PY  - 2001///
CY  - New Delhi
PB  - AITBS Publication
KW  - Marketing Management
N1  - Marketing research; Marketing research
ER  -