TY  - BOOK
AU  - Sumathi S
AU  - Sumathi S & Saravanavel P
TI  - Marketing Research And Consumer Behaviour
SN  - 9788125914761
U1  - 658.834 
PY  - 2009///
CY  - New Delhi
PB  - Vikas Publishing House Pvt. Ltd.
KW  - Consumer behaviour;Marketing research
N1  - Consumer behaviour;Marketing research
ER  -