TY  - BOOK
AU  - Walkar O C
AU  - Walkar O C; Mullins J W; Boyd H W & Larreche J C
TI  - Marketing Strategy : A Decision Focused Approach
SN  - 0-07-061143-2
U1  - 658.802 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Strategic marketing
N1  - Strategic marketing


ER  -