TY  - BOOK
AU  - Berry M J A
AU  - Berry M J A & Linoff G
TI  - Master data mining : the art and science of customer relationship management
SN  - 9971-51-369-2
U1  - 005.7406 
PY  - 2001///
CY  - New Delhi
PB  - Wiley publication
KW  - Computer Management
N1  - Data mining
ER  -