TY  - BOOK
AU  - Sculley J
AU  - Sculley J & Byrne J A
TI  - Odyssey Pepsi to Apple: A Marketing Genius Tells His Story
SN  - 0-00-638343-2
U1  - 920.650 
PY  - 1988///
CY  - New Delhi
PB  - Harper Collins Publishers
KW  - Company Profile
N1  - Company profile;Apple
ER  -