TY  - BOOK
AU  - Sangeetha K, Ed.
AU  - Sangeetha K, Ed.
TI  - Personal Branding : Concepts and Cases
SN  - 978-81-314-1631-0
U1  - 658.827 
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI publication
KW  - Marketing Management
N1  - Branding
ER  -