TY  - BOOK
AU  - Halve A B
AU  - Halve A B
TI  - Planning For Power Advertising: A User's Manual for Students and Practitioners
SN  - 0-7619-3354-9
U1  - 659.1 
PY  - 2005///
CY  - New Delhi
PB  - Response Books
KW  - Advertising
N1  - advertising
ER  -