TY  - BOOK
AU  - Lehmann D R
AU  - Lehmann D R & Winer R S
TI  - Product Management
SN  - 0-07-060348-0
U1  - 658.827 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing Management
N1  - Production management;Product management
ER  -