TY  - BOOK
AU  - Chitale A K
AU  - Chitale A K & Gupta R
TI  - Product Policy And Brand Management : Text And Cases
SN  - 978-81-203-4075-6
U1  - 658.827 
PY  - 2011///
CY  - New Delhi
PB  - PHI Learning
KW  - Marketing Management
N1  - Brand Management
ER  -