TY  - BOOK
AU  - Shajahan S
AU  - Shajahan S
TI  - Relationship Marketing: Text and Cases
SN  - 0-07-058337-4
U1  - 658.8342 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing Management
N1  - Marketing Management
ER  -