TY  - BOOK
AU  - Fitzsimmons J A
AU  - Fitzsimmons J A & Fitzsimmons M J
TI  - Service Management: Operations, Strategy, and Information Technology
SN  - 0-07-061566-7
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing Management
N1  - Services marketing;service Management
ER  -