TY  - BOOK
AU  - Gupta P K
AU  - Gupta P K
TI  - Services marketing
SN  - 81-7660-079-2
U1  - 658.8 
PY  - 2002///
CY  - Pune
PB  - Everest Publishing house
KW  - Marketing Management
N1  - Services marketing; Services Marketing
ER  -