TY  - BOOK
AU  - Zeithaml V A
AU  - Zeithaml V A; Bitner M J; Gremler D D & Pandit A
TI  - Services Marketing: Integrated Customer Focus Across the Firm
SN  - 978-1-25-902681-2
U1  - 658.8 
PY  - 2014///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Services marketing
N1  - Services marketing

ER  -