TY  - BOOK
AU  - Zeithaml V A
AU  - Zeithaml V A & Bitner M J
TI  - Services Marketing : Integrating Customer Focus Across He Firm
SN  - 0-07-043556-1
U1  - 658.8 
PY  - 2000///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing Management
N1  - Services marketing
ER  -