TY  - BOOK
AU  - Shankar R
AU  - Shankar R
TI  - Services Marketing : The Indian Experience
SN  - 81-7433-020-8
U1  - 658.8 
PY  - 1997///
CY  - Delhi
PB  - South Asia Publication
KW  - Marketing Management
N1  - Services marketing; Services marketing
ER  -